Global Certificate In Digital Marketing

Duration - 3 Months Learning + 1 Month Internship

Stepping Into The Digital World

Basics of Marketing and Digital Marketing

  • Introduction to marketing
  • Importance Of Branding
  • Understanding Marketing Mix
  • Traditional VS Digital Marketing

Understanding the Digital Marketing

  • Introduction To Digital Marketing
  • Understanding the marketing channels
  • Elements of Digital Marketing Strategies

Content Planning & Creation

  • Understanding the principals of Content marketing
  • Understanding the types of content
  • Research & Content Creation
  • Graphic Designing using Canva
  • Video Editing using Canva

Professional Blogging

  • What is Blogging & Best Practices
  • Writing SEO Friendly Blogs

Introduction to Website Creation

  • Understanding the key elements
  • Deciding the nice & getting ready with domain and webhosting
  • Wordpress Website creation
  • Chatbots
  • Landing Pages

Ecommerce Store Creation

  • Understanding E-commerce Websites
  • Setting up E-commerce Store with Woo-Commerce
  • Payment Gateway Integration

Shopify Store Creation

  • Setting up E-commerce Store with Shopify
  • Deep Learning of Drop shipping

Email Marketing

  • Understanding basic email marketing concepts
  • Getting Started with Email Automation
  • Understanding & executing Drip Campaigns

Introduction to Google Analytics

  • Understanding the key terminologies
  • Adding tracking codes
  • Report Analysis
  • Analyzing optimization factors.

Advanced Search Engine Optimisation

  • Understanding search engines algorithm
  • Shortlisting right keywords
  • On-Page Optimisation
  • Off-Page Optimisation
  • Local SEO
  • Understanding Search Console
  • SEO Best Practices 2020

Social Media Optimisation

  • Social media fundamentals
  • Optimizing Facebook for Business
  • Optimizing Instagram for Business
  • Utilizing Twitter for Business
  • Getting Discovered Through Linkedin
  • Quora Marketing
  • Pinterest

Search Engine Marketing

  • Introduction to Google ads
  • Creating search campaigns -Setting up conversion tracking
  • Display Campaigns
  • Executing A Campaign With Live Budget
  • Optimizing the campaign
  • Bing Ads

Social Media Marketing

  • Introduction to Facebook & Instagram Advertising
  • Setting Up Ad Account & Pixels
  • Executing Live Campaign In Class
  • Twitter Ads
  • LinkedIn Ads
  • Quora Advertisements

Lead Generation

  • Understanding the concepts & Funnels of Lead Generation
  • Creating High Converting Landing Page
  • Getting Started With Marketing Automation

Ecommerce Marketing

  • Understanding Google Merchant Center
  • Facebook E-commerce Ads
  • E-commerce SEO

Remarketing

  • Understanding Remarketing Concept
  • Creating Remarketing Lists
  • Setting Up Search, Display, Video remarketing
  • Facebook Remarketing
  • Dynamic Remarketing for E-commerce

Video Marketing with YouTube

  • Understanding YouTube Algorithms
  • Know About YouTube Program & Policies
  • YouTube SEO
  • YouTube Advertisement
  • Video Analytics

Mobile Marketing

  • Understanding the Mobile Marketing Concept
  • How to integrate Voice/SMS Services.
  • Bulk WhatsApp
  • Bulk SMS

Marketplace Selling

  • Introduction to market place
  • Getting Started With Seller Account
  • Best Practices to List a Product
  • Categories, Logistics & Price Overview

Web Analytics and CRO

  • Understanding Segments, Filters & reports
  • Setting Up Goals
  • Google Tag Manager
  • Understanding CRO
  • Multi Variant Testing Analysis

Online Reputation Management

  • Need of ORM -Current Trends
  • 10+ Case Studies.
  • Crisis Management
  • ORM Tools
  • Steps to Effective ORM

Google Adsense & YouTube

  • Introduction to google adsense
  • Tips to get adsense Approved
  • Best Practice to monetize videos and blog

Influencer Marketing & Personal Branding

  • How to Become an Influencer
  • Key Channels for Influencer marketing
  • Getting Starting With Personal Branding
  • Case Studies

Affiliate Marketing

  • Understanding the Concept of Affiliate Marketing
  • Setting up affiliate account
  • Choosing the right niche
  • Getting Started with first affiliate campaign

Domain Investment

  • Introduction to Domain Flipping
  • Finding The right Domain
  • Trading With Brandable / Non Brandable domains

How To Grab Freelancing Projects

  • Exploring the right platforms to get freelancing projects
  • Creating an Ideal Profile
  • Key Services to Offer
  • How to create Proposal
  • Reporting

Agency Skills

Micro Video Marketing

Podcast Marketing

Soft Skills to Crack Your Interview

Dive Into The Latest Trends

  • User Generated Content
  • Voice Integration in Marketing
  • Position Zero on Search Results
  • How Al will Impact Marketing
  • Omnichannel Marketing